Discover the 5 essential Generative Engine Optimization (GEO) metrics every brand must track to boost visibility in AI-generated content. Learn how LLMs shape discovery—and how to influence them. Read more at Reegen.ai.

In today's rapidly evolving digital landscape, Generative Engine Optimization (GEO) has emerged as a crucial strategy for brands aiming to maintain visibility and trustworthiness. Unlike traditional Search Engine Optimization (SEO), which focuses on improving rankings within search engines, GEO is centered on creating quality recommendations within AI-driven platforms, particularly large language models (LLMs) like ChatGPT and…

Ever searched for something and noticed that Google and AI chatbots give answers in different ways? That’s because they have two different ways of answering queries: in simplest terms, Search Engines determine your relevance through backlinks, while Generative Engines determine it though citations. 
SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) are therefore two entirely different disciplines.

So, what’s the difference, and…